4 Feb 2015
Author and entrepreneur, Andrew Keen, argues that the free business model employed by Google and Facebook - in which the use of their services is paid for by users' personal data - has corrupted the internet and birthed a new "creepy economy”. Google’s revenue is derived from advertising, which is dependent on data tracking. Keen contends that Google is always watching users and collecting their data. The alternative would be for Google to charge a monthly fee to users and in exchange for promising never to look at you. In this way, Google could stop being a big data company.
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