Here We Go Again: The Africa Cup of Nations 2013 - Who's Going to Benefit and Who's Going to Pay?

By Dale T. McKinley · 4 Jun 2012

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Picture: Wikipedia
Picture: Wikipedia

The ghosts of the 2010 Soccer World Cup are coming back to haunt South Africa. Less than two years on and with preparations for the 2013 Soccer African Cup of Nations (AFCON) underway, the key lesson that should have been learnt from that grand orgy of egoism and money-grubbing appears to have already been stuffed right back into the closet. The lesson was that as long as the ‘game’ being played is one in which a domestic and international elite is the player, referee and owner, whatever benefits accrue from such mega sporting events will be enjoyed by that elite while the ‘people’ become spectators and are left to pick up the tab.

Unfortunately, it is the very same ‘family’ of elites that continues to run the show. South Africa were ceded the rights back in September 2011 to stage AFCON 2013 after original host Libya pulled out due to ongoing political volatility. As was the case with the 2010 Soccer World Cup, it is the South African Football Association (SAFA) through its Local Organising Committee (LOC) that is acting as the formal country host. This time though, it is a subsidiary component of the Fédération Internationale de Football Association (FIFA) - the Confederation of African Football (CAF) - that is the overall owner of the tournament.

True to past form, no sooner had South Africa’s host status been publicly confirmed then SAFA, alongside the Department of Sports and Recreation (DSR), began to regale us with their predictably exaggerated rhetoric about how the event will bring (South African and African) pride and unity, about all the wonderful social and economic opportunities to be had and about how the South African ‘people’ would be involved every step of the way. But just as soon as the first practical steps around securing host cities were taken earlier this year, the rhetoric quickly evaporated as city officials – no doubt with the experiences of the financially disastrous 2010 Soccer World Cup host city agreements fresh in their minds - posed hard questions about the character and extent of the costs to be borne.

Just as had been the case in the lead-up to the 2010 showpiece when questions and criticism began to gather around secret guarantees/agreements and unilateral decision-making, SAFA (through the LOC) and government (through the DSR) have now cast a veil of secrecy over the entire process. In April, only a few days after the spokesperson for the City of Johannesburg had indicated that it was “not in a position to host games and has therefore not signed a host agreement”, and after officials from both Cape Town and Mangaung had also expressed serious reservations about their willingness to sign agreements, Sports and Recreation Minister Fikile Mbalula announced an effective gag on all concerned parties from commenting on the process and preparations.

Mbalula’s not so subtle instructions were, “to desist from discussing the processes and implications of this event financial, political or otherwise until Cabinet have considered our submission and pronounced on the outcomes …” But in case that message was not strong enough, he then issued a direct threat to anyone who might be thinking of blowing the whistle: “Any person or structure or body that ignores this message will be acting outside government processes and for that, we all know there are dire consequences for the implicated or affected party …We are organising a tournament here and we don’t want to embarrass the country.” In all likelihood, if Mbalula had the ‘benefit’ of invoking the yet-to-be-passed Secrecy Bill (‘The Protection of State Information Bill’) much of the information around AFCON 2013 would have already been declared confidential and thus its ‘unlawful’ possession and/or distribution criminalised.

No surprise then, that after a deafening two weeks of silence Mbalula - with SAFA’s luminaries in attendance - publicly announced that the Cabinet had approved five host cities (Johannesburg, eThekwini, Rustenburg, Nelson Mandela Bay and Mbombela). Further news was that government would soon meet with SAFA to “finalise the composition of the LOC” and had also established an ‘Inter-Ministerial Committee’ to drive preparations for AFCON 2013. In other words, all key decisions took place in complete secrecy and with none of the promised ‘public involvement’ anywhere to be seen. The best Mbalula could come up with was an assurance that the “details of the hosting agreement, including the budget, will be revealed once they have been through government channels”.

Fast forward another two weeks and we find the LOC making a presentation to the Parliamentary Portfolio Committee on Sports and Recreation that eight months into the AFCON 2013 ‘process’ finally gives us a small glimpse of what really might be in store when it comes to who will benefit and who will pay?

Having previously boasted about SAFA’s capacity to virtually fully fund the entire event - in the context of SAFA’s R800 million booty from the 2010 Soccer World Cup - LOC Chief Executive Mvuzo Mbebe told the Committee that of the “projected” overall event budget of “around R400 million”, various arms of government will need to contribute at least R165 million, which includes R20 million to lavish on CAF VIPs in attendance. Host cities will have to cough-up another R90 million, with Mbebe indicating that the LOC will contribute a measly R57 million. No information was provided on where the almost R100 million shortfall will come from or whether there has been any consideration given to cost escalations that inevitably arise with such sporting mega-events (with Mbebe later stating that “a clearer idea of costs would emerge at the end of June”). Selective memory is a useful tool indeed.

Further, as was the case in the lead-up to 2010, no mention was made of how much it is going to cost government (read: the public purse) to meet all the guarantees laid down by CAF, guarantees which Minister Mbalula has already said will be met despite parallel promises to get CAF to “relax some rights”. Like their FIFA godfathers, CAF is demanding that the host government guarantee: the tax free importation and re-exportation of all CAF goods and foreign exchange; no restrictions on event-related currency transactions; the protection of all CAF ‘marks’ as well as intellectual property and marketing rights; the implementation of an ‘anti-ambushing programme’; no restrictions on the sale and distribution of merchandising; and, the provision of all telecommunications infrastructure.

Meanwhile, Mbebe informed that Committee that the LOC will get 80% of net revenue from rights to all ‘branded licenses, merchandise and concessionaires’, 50% of net revenue from ticket sales (with the “hope’ that 25% would go to host cities) and 50% on all merchandising income. When a Committee member asked about how SAFA’s R800 million World Cup booty was being used, SAFA President Kirsten Nematandani indicated that close to R300 million has been spent on SAFA’s new headquarters, purchasing new SAFA vehicles and paying the salary of a “foreign coach”, with the remaining R500 million having been “invested”.

Without a trace of contradiction, Mbebe followed this up by telling the Committee that, “we recognise that time and resources are limited and obviously we are going to be begging and knocking on all doors to ask for support." The Committee Chairperson ended proceedings by stating that since the event was in 2013, there should be no expectation of any discussion at present.

As our ex-Police Chief, now convicted criminal, liked to say, “finish and klaar!”

Dr. McKinley is an independent writer, researcher and lecturer as well as political activist.

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