6 Mar 2015
In today's world, we absorb five times as much information as we did in 1986. We’ve created a world that has 300 exabytes of information - that’s 300 followed by 18 zero’s - and we are assaulted by it everyday. In order to cope, we multi-task. But neuroscientists have discovered that multi-tasking doesn’t really exist. What’s actually happening is that our brains are rapidly shifting focus from one thing to the next, as we fractionate information into very small bits. All of this switching comes at a cost, argues neuroscientist, Dr. Daniel Levitin, who makes the case for a return to uni-tasking and even some daydreaming!
Watch Dr. Levitin’s complete lecture on the RSA website.