Why You Can't Escape the Internet

27 Jan 2011

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Nicholas Carr writes on the social, economic, and business implications of technology. He is the author of the 2008 Wall Street Journal bestseller, "The Big Switch: Rewiring the World, from Edison to Google," which is "widely considered to be the most influential book so far on the cloud computing movement," according to the Christian Science Monitor. 

In the clip above, Carr addresses a question about how to resist the effect of the Internet on our brains.

NICHOLAS CARR: I think the solution, so to speak, to this problem is pretty simple to state. I mean, if you want to change your brain, you change your habits. You change your habits of thinking. And that means, you know, setting aside time to engage in more contemplative, more reflective ways of thinking, to be – to screen out distractions. And that means retreating from digital media and from the web and from Smart Phones and texting and Facebook and Tweeting and everything else.

And so that’s a pretty obvious solution. What’s hard is actually doing it. Because it’s no longer just a matter of personal choice, of personal discipline, though obviously those things are always important, but what we’re seeing and we see this over and over again in the history of technology, is that the technology – the technology of the web, the technology of digital media, gets entwined very, very deeply into social processes, into expectations. So more and more, for instance in our work lives. You know, if our boss and all our colleagues are constantly exchanging messages, constantly checking email on their Blackberry or iPhone or their Droid or whatever, then it becomes very difficult to say, I’m not going to be as connected because you feel like you’re career is going to take a hit. And that same expectation is now moving over into our social lives, particularly for young people.

If all your friends are planning their social lives through texts and Facebook and Twitter and so forth, then to back away from that means to feel socially isolated. And of course for all people, particularly for young people, there’s kind of nothing worse than feeling socially isolated, that your friends are you know, having these conversations and you’re not involved. So it’s easy to say the solution, which is to, you know, becomes a little bit more disconnected. What’s hard is actually doing that. And I think that all of us, including myself who try, find that it’s really a struggle because were so kind of – we’re so used to craving constant streams of new information that it’s kind of bewildering to be alone with our thoughts these days.

Copyright Big Think.

You can find this page online at http://sacsis.org.za/site/article/329.19.

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