Facebook: The Happiest Place on Earth

13 Mar 2013

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Due to the growth of social networking on the Internet, we no longer have to react to emotions in real time," says Cliff Nass, professor of communications at Stanford University. Faces and voices are the most descriptive forms of emotion, and new research suggests that heavy users of social media are less able to assess emotion successfully, leading to "emotional atrophy", the difficulty to understand and process emotions in real time.

Social media has now become the "happy place". Facebook is the happiest place on Earth. The vast majority of comments on Facebook are positive rather than negative. Positive comments get "liked" more, which means they get circulated more, which tells you that its a happy world. The photo's on Facebook are almost all happy. When you look at a world in which everyone is happy, you don't learn negative emotions -- and that's a problem, contends Nass.

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You can find this page online at http://sacsis.org.za/site/article/1600.

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